Media Literacy 7th edition by Potter

In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy, Seventh Edition shows you how. Drawing from thousands of media literature studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised edition, Potter presents numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your level of media literacy.

PART 1: INTRODUCTION1. Living in a Message-Saturated World2. The Media Literacy ApproachPART 2: AUDIENCE3. Individual Perspective4. Industry Perspective on Audience5. Children as a Special AudiencePART 3: INDUSTRY6. Development of the Mass Media Industries7. The Economic GamePART 4: CONTENT8. Reality Programming9. News10. Entertainment11. Advertising12. Interactive MediaPART 5: EFFECTS13. Broadening Our Perspective on Media Effects14. How Does the Media Effects Process Work?PART 6: CONFRONTING THE ISSUES15. Who Owns and Controls the Media?16. Privacy17. Piracy18. Violence19. SportsPART 7: THE SPRINGBOARD20. Helping Yourself and Others to Increase Media Literacy