A Practical Introduction to Mixed Methods for Business and Management By Patricia Bazeley
- Regular price
- RM 131.90
- Sale price
- RM 131.90
- Regular price
-
RM 0.00
Worldwide shipping
Secure payments
Authentic products
Share
Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.
The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.
The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.
Suitable for business and management students and researchers undertaking their own mixed methods research.
Chapter 1: Foundations
Chapter 2: Developing a Mixed Methods Study
Chapter 3: Designing and Conducting a Mixed Methods Study
Chapter 4: Analysing Mixed Methods Data
Chapter 5: Bringing It All Together
The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.
The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.
Suitable for business and management students and researchers undertaking their own mixed methods research.
Chapter 1: Foundations
Chapter 2: Developing a Mixed Methods Study
Chapter 3: Designing and Conducting a Mixed Methods Study
Chapter 4: Analysing Mixed Methods Data
Chapter 5: Bringing It All Together
×