Conducting Focus Groups for Business and Management Students, Caroline J. Oates
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In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.
Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.
Chapter 1. Introduction Chapter 2. Understanding Focus Groups Chapter 3. Basic Components of Focus Groups Chapter 4. Conducting Focus Groups Chapter 5. Examples of Focus Groups Chapter 6. Conclusions
Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.
Chapter 1. Introduction Chapter 2. Understanding Focus Groups Chapter 3. Basic Components of Focus Groups Chapter 4. Conducting Focus Groups Chapter 5. Examples of Focus Groups Chapter 6. Conclusions
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