Digital Media and Innovation Management and Design Strategies in Communication By Richard A. Gershon

Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Chapter 1: Innovation and the Power of a Good Idea
Chapter 2: Business Model Innovation
Chapter 3: Product Innovation and Design
Chapter 4: Business Process Innovation
Chapter 5: Innovation Failure
Chapter 6: The Diffusion of Innovation Revisited
Chapter 7: The Intelligent Network
Chapter 8: Digital Media and Innovation I
Chapter 9: Digital Media and Innovation II
Chapter 10: Smart Cities and the Common Good
Chapter 11: Facebook
Chapter 12: Digital News Reporting, Computer Tablets, and the New Journalism
Chapter 13: Hacker Culture