Essentials of Entrepreneurship and Small Business Management 9e 9781292266022
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For courses in small business management, entrepreneurship, and new venture creation and/or management.
The foundation to building a successful business
Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills they need for business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.
ISBN: 9781292266022
Edition: 9th
Published date: 21 Dec 2018
Published by: Pearson Higher Ed USA
For courses in small business management, entrepreneurship, and new venture creation and/or management.
The foundation to building a successful business
Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills they need for business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.
ISBN: 9781292266022
Edition: 9th
Published date: 21 Dec 2018
Published by: Pearson Higher Ed USA
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