Exploring Strategy, Text and Cases, 13e Whittington & Johnson 9781292428741

Develop your strategic thinking skills to tackle real-world challenges with the latest strategy concepts and examples.

Exploring Strategy is an essential introduction to the field, designed to help you think and behave like a manager.

From entrepreneurial start-ups to multinationals and charities to public sector organisations, this book tackles the big questions – how organisations prosper, grow, innovate, and change.

This latest Text and Cases edition provides a wealth of extra case studies written by experts to aid and enrich your understanding. Examples include Siemens, Mars, Formula 1, Glastonbury, and the Indian Premier League.

• Chapter 1 Introducing strategy
• Chapter 2 Working with strategy

• Chapter 3 Macro-environment analysis
• Chapter 4 Industry and sector analysis
• Chapter 5 Resources and capabilities analysis
• Chapter 6 Purpose and stakeholders
• Chapter 7 Culture and strategy
• Chapter 8 Business strategy and models
• Chapter 9 Corporate strategy
• Chapter 10 International strategy
• Chapter 11 Entrepreneurship and innovation
• Chapter 12 Mergers, acquisitions and alliances
• Chapter 13 Evaluating strategies
• Chapter 14 Strategy development processes
• Chapter 15 Implementing strategy
• Chapter 16 Leadership and strategic change
• Chapter 17 The practice of strategy