Global Business Strategy 3e Shamsul Baharin Saihani

The 3e of Global Business Strategy was edited and written to provide fundamentals views on the intricacies of implementing strategies on the global level, particularly to novice readers. The book attempts to expand some of the existing lexicon by blending them with the local context is still very much grounded by the initial idea of preparing an introductory global strategy text for the undergraduate international business program. Its coverage provides an overview for managers and international business owners of the importance of having a global strategy to gain considerable advantage when competing with other competitors.