Market-Led Strategic Change - 5th Edition by Nigel F. Piercy
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Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy.
This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions.
If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.
Product details
Format: Paperback | 604 pages
Dimensions: 191 x 248 x 35.56mm | 1,089g
Publication: 2016
Publisher: Taylor & Francis Ltd
Imprint: ROUTLEDGE
Publication: City/Country London, United Kingdom
Language: English
Edition: New edition
Edition Statement: 5th New edition
Illustrations note: 81 Line drawings, black and white; 21 Halftones, black and white; 6 Tables, black and white; 102 Illustrations, black and white
ISBN10: 0415834279
ISBN13: 9780415834278
Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy.
This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions.
If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.
Product details
Format: Paperback | 604 pages
Dimensions: 191 x 248 x 35.56mm | 1,089g
Publication: 2016
Publisher: Taylor & Francis Ltd
Imprint: ROUTLEDGE
Publication: City/Country London, United Kingdom
Language: English
Edition: New edition
Edition Statement: 5th New edition
Illustrations note: 81 Line drawings, black and white; 21 Halftones, black and white; 6 Tables, black and white; 102 Illustrations, black and white
ISBN10: 0415834279
ISBN13: 9780415834278
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