The Content Analysis Guidebook 2e Kimberly A. Neuendorf 9781412979474

Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.

Chapter 1: Defining Content Analysis
Chapter 2: An Integrative Approach to Content Analysis
Chapter 3: Message Units and Sampling
Chapter 4: Variables and Predictions
Chapter 5: Measurement and Validity
Chapter 6: Reliability
Chapter 7: Content Analysis in the Interactive Media Age
Chapter 8: Results and Reporting
Chapter 9: Contexts