Strategic Management: A Competitive Advantage Approach, Concepts and Cases 17e Global Edition 9781292441405

Apractical, skills-oriented approach to strategic management

Intoday’s economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability — one of the reasons it is adopted at more than500 colleges and universities worldwide.

Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.

PART 1: OVERVIEW OF STRATEGIC MANAGEMENT

1. The Nature of Strategic Management
2. Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice

PART 3: STRATEGY IMPLEMENTATION

7. Implementing Strategies: Management and Marketing Issues
8. Implementing Strategies: Finance and Accounting Issues