Consumer Behavior 13th Edition (ebook only)
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Payment and delivery procedure:
1. Please provide your email address after checkout at the message box.
2. The eBook will be emailed to you as soon as possible after payment has been confirmed.
***Please take note that this is for eBook only, therefore, no physical copy will be delivered to your address.
A #1 best-selling text for consumer behavior courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.
The full text downloaded to your computer
With eBooks you can:
* search for key concepts, words and phrases
* make highlights and notes as you study
* share your notes with friends
* eBooks are downloaded to your computer and accessible either offline through the Bookshelf
(available as a free * download), available online and also via the iPad and Android apps.
To get the most out of your eBook you need to download the Vitalsource Bookshelf software. This software is free to download and use. Click here to view the Bookshelf system requirements.
Upon purchase, you will receive instructions via email, on how to redeem your code and download this eBook.
Time limit:
The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
1. Please provide your email address after checkout at the message box.
2. The eBook will be emailed to you as soon as possible after payment has been confirmed.
***Please take note that this is for eBook only, therefore, no physical copy will be delivered to your address.
A #1 best-selling text for consumer behavior courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.
The full text downloaded to your computer
With eBooks you can:
* search for key concepts, words and phrases
* make highlights and notes as you study
* share your notes with friends
* eBooks are downloaded to your computer and accessible either offline through the Bookshelf
(available as a free * download), available online and also via the iPad and Android apps.
To get the most out of your eBook you need to download the Vitalsource Bookshelf software. This software is free to download and use. Click here to view the Bookshelf system requirements.
Upon purchase, you will receive instructions via email, on how to redeem your code and download this eBook.
Time limit:
The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
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