Digital Marketing: Strategy, Implementation and Practice, 7th edition (ebook only)
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Payment and delivery procedure:
1. Please provide your email address after checkout at the message box.
2. The eBook will be emailed to you as soon as possible after payment has been confirmed.
***Please take note that this is for eBook only, therefore, no physical copy will be delivered to your address.
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.
This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.
With eBooks you can:
* search for key concepts, words and phrases
* make highlights and notes as you study
* share your notes with friends
* eBooks are downloaded to your computer and accessible either offline through the Bookshelf
(available as a free * download), available online and also via the iPad and Android apps.
To get the most out of your eBook you need to download the Vitalsource Bookshelf software. This software is free to download and use. Click here to view the Bookshelf system requirements.
Upon purchase, you will receive instructions via email, on how to redeem your code and download this eBook.
Time limit:
The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Product Ratings
Product Ratings
1. Please provide your email address after checkout at the message box.
2. The eBook will be emailed to you as soon as possible after payment has been confirmed.
***Please take note that this is for eBook only, therefore, no physical copy will be delivered to your address.
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.
This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.
With eBooks you can:
* search for key concepts, words and phrases
* make highlights and notes as you study
* share your notes with friends
* eBooks are downloaded to your computer and accessible either offline through the Bookshelf
(available as a free * download), available online and also via the iPad and Android apps.
To get the most out of your eBook you need to download the Vitalsource Bookshelf software. This software is free to download and use. Click here to view the Bookshelf system requirements.
Upon purchase, you will receive instructions via email, on how to redeem your code and download this eBook.
Time limit:
The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Product Ratings
Product Ratings
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