Economics for Managers 3e 9781292060095

Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.

To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.

The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today’s managerial student.

Features

Part 1, Microeconomics Analysis: Focuses on how individual consumers and businesses interact with each other in a market economy.

Part 2, Macroeconomics Analysis: Looks at the aggregate behavior of different sectors of the economy to determine how changes in behavior influence the overall level of economic activity.

Part 3, Integration of Frameworks: Touches back on those principles learned in Parts I & II and emphasizes that changes in the macro environment affect individual firms and industries through the microeconomic factors of demand, production, cost, and profitability.