International Business: A Managerial Perspective, Global Edition, 9th Edition (ACCESS CODE ONLY)

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***Please take note that this is for access code only, therefore, no physical copy will be delivered to your address.

For undergraduate principles of marketing courses.

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations worldwide.

MyLab is a recommended/mandatory component of the course, please ask your instructor for the course ID. MyLab Business Communication should only be purchased when required by an instructor.

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.