Key Business Analytics By Bernard Marr 9781292017433

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities.

It includes analysis techniques within the following categories:

• Financial analytics – cashflow, profitability, sales forecasts
• Market analytics – market size, market trends, marketing channels
• Customer analytics – customer lifetime values, social media, customer needs
• Employee analytics – capacity, performance, leadership
• Operational analytics – supply chains, competencies, environmental impact
• Bare business analytics – sentiments, text, correlations